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politicalbetting.com » Blog Archive » If you live in the marginals expect US style political atta

SystemSystem Posts: 12,214
edited February 2015 in General

politicalbetting.com » Blog Archive » If you live in the marginals expect US style political attack ads appearing in your youtube feed

[The] Tories Bring US-Style Political Attack Adverts To The UK In Time For The Election. Paid-for political advertising on TV and radio has always been banned in the UK. But there’s no such restriction on using YouTube, and BuzzFeed News understands the Conservatives are already spending the money.

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Comments

  • JackWJackW Posts: 14,787
    edited February 2015
    ARSE !!

    First and Best. :smiley:
  • I've seen some Tory ads ahead of Youtube videos. Nothing from the other parties.
  • SmarmeronSmarmeron Posts: 5,099
    Interesting strategy, and it could prove be very useful, unless "The Internet Strikes Back"?
  • MikeKMikeK Posts: 9,053

    The British soldier fighting Isil with the Kurds http://t.co/6RKGElTW5d by @richardjspencer pic.twitter.com/ui2adG9Tn9

    — The Telegraph (@Telegraph) February 8, 2015
  • MikeKMikeK Posts: 9,053
    A Man out of time ‏@DVATW 3m3 minutes ago
    So, Islamists gather at the Cenotaph in London to demand the end of Free Speech. A clear expression of their desire NOT to integrate.
  • Sean_FSean_F Posts: 37,538
    This morning's poll suggests there could be considerable mileage, in England, for the Tories to play up, and criticise, the prospect of a Labour/SNP coalition.
  • As an aside, has anyone else noticed a very slight change to the new tabs in the Chrome browser [desktop]?

    I hate these little updates (assuming that's what it is).
  • PulpstarPulpstar Posts: 78,410

    A betting conundrum

    ........

    If Lord Ashcroft had polled Ross, Skye, Lochaber then the probability is that Charlie Kennedy would be behind on both questions. That is almost certain.

    Lord Ashcroft's polls were better for the SNP, but had a high correlation to http://www.electionforecast.co.uk/ and where we have peaked inside the box (In Danny's seat) he is now out to 9-2 (One could argue he should be much longer based off the Ashcroft poll)

    Where we haven't looked inside in Ross, Skye, Lochaber Charlie Kennedy is 1-3 on still.

    Forget the fact he has a much bigger majority, the Ashcroft poll would have shown him a mile behind.

    If Charlie's seat had been polled, the SNP would now be favourites in the seat. And people would have LUMPED on the SNP the night of the poll in Ross, Skye, Lochaber.

    But I am guessing that both Danny and Charlie are doing considerably better when they are named as the Highlands of Scotland apparently "Vote for the man" - I have no idea if that's true or not, but it simply must be or Charlie Kennedy's price would be far worse. But where we've peaked inside Danny's seat the effect has sort of taken place....

    In my opinion:

    Backing Lib Dems in Danny's seat @ 9-2 and Backing SNP in Charlie's seat @ 2-1 is the correct course of action.

    If you have no position already...

    I'm already in on these seats with good positions, so won't be following my own advice here but it's an interesting thought experiment nonetheless.
  • RogerRoger Posts: 19,972
    A complete waste of money
  • MikeKMikeK Posts: 9,053
    UKIPSupporter86 ‏@UKIPSupporter86 16m16 minutes ago
    'Tory council leader accused over “racist, sexist and pornographic” emails quits, faces expulsion' http://www.leicestermercury.co.uk/Conservative-councillor-face-expulsion-racist/story-25986718-detail/story.html
  • OldKingColeOldKingCole Posts: 33,711
    Apparently the Jordanians are, understandably, going hard at ISIS. Shouldn't be long before they do some serious damage.
  • SmarmeronSmarmeron Posts: 5,099
    @Roger
    It depends? Done well, it can be useful.
    Unfortunately internet gurus are like economists, they can tell you exactly how things work, then afterwards tell you why it didn't.
  • saddenedsaddened Posts: 2,245
    MikeK said:

    The British soldier fighting Isil with the Kurds http://t.co/6RKGElTW5d by @richardjspencer pic.twitter.com/ui2adG9Tn9

    — The Telegraph (@Telegraph) February 8, 2015

    And?
  • MikeKMikeK Posts: 9,053
    Andrew Charalambous ‏@woodlandsandrew 23m23 minutes ago
    Exclusive: MP and Home Office failed to act on Rotherham grooming 11 years ago - Yorkshire Post http://m.yorkshirepost.co.uk/news/main-topics/general-news/exclusive-mp-and-home-office-failed-to-act-on-rotherham-grooming-11-years-ago-1-6913834
  • MikeKMikeK Posts: 9,053
    BBC Politics ‏@BBCPolitics 1h1 hour ago
    The former head of the US central bank, Alan Greenspan, tells the BBC that Greece will have to leave the eurozone. http://bbc.in/1AJp42G
  • MikeKMikeK Posts: 9,053
    And now I'm off for tea. ;)
  • MarkSeniorMarkSenior Posts: 4,699
    Pulpstar said:


    A betting conundrum

    ........

    If Lord Ashcroft had polled Ross, Skye, Lochaber then the probability is that Charlie Kennedy would be behind on both questions. That is almost certain.

    Lord Ashcroft's polls were better for the SNP, but had a high correlation to http://www.electionforecast.co.uk/ and where we have peaked inside the box (In Danny's seat) he is now out to 9-2 (One could argue he should be much longer based off the Ashcroft poll)

    Where we haven't looked inside in Ross, Skye, Lochaber Charlie Kennedy is 1-3 on still.

    Forget the fact he has a much bigger majority, the Ashcroft poll would have shown him a mile behind.

    If Charlie's seat had been polled, the SNP would now be favourites in the seat. And people would have LUMPED on the SNP the night of the poll in Ross, Skye, Lochaber.

    But I am guessing that both Danny and Charlie are doing considerably better when they are named as the Highlands of Scotland apparently "Vote for the man" - I have no idea if that's true or not, but it simply must be or Charlie Kennedy's price would be far worse. But where we've peaked inside Danny's seat the effect has sort of taken place....

    In my opinion:

    Backing Lib Dems in Danny's seat @ 9-2 and Backing SNP in Charlie's seat @ 2-1 is the correct course of action.

    If you have no position already...

    I'm already in on these seats with good positions, so won't be following my own advice here but it's an interesting thought experiment nonetheless.

    If you apply the Ashcroft Inverness seat poll to RSL then the SNP would be ahead but if you apply the Ashcroft Gordon seat poll to RSL then the Lib Dems would be in the lead as they would in Berwickshire and Fife NE would be a virtual dead heat .
  • saddenedsaddened Posts: 2,245
    MikeK said:

    And now I'm off for tea. ;)

    Good.
  • OldKingColeOldKingCole Posts: 33,711
    MikeK said:

    Andrew Charalambous ‏@woodlandsandrew 23m23 minutes ago
    Exclusive: MP and Home Office failed to act on Rotherham grooming 11 years ago - Yorkshire Post http://m.yorkshirepost.co.uk/news/main-topics/general-news/exclusive-mp-and-home-office-failed-to-act-on-rotherham-grooming-11-years-ago-1-6913834

    Would MacShane's constituency files have been passed to Champion? Both Labour, presumably both use the same office. Has the agent changed?
  • JonathanJonathan Posts: 21,705
    Roger said:

    A complete waste of money

    Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful.
  • PulpstarPulpstar Posts: 78,410
    edited February 2015

    Pulpstar said:


    A betting conundrum

    ........

    If Lord Ashcroft had polled Ross, Skye, Lochaber then the probability is that Charlie Kennedy would be behind on both questions. That is almost certain.

    Lord Ashcroft's polls were better for the SNP, but had a high correlation to http://www.electionforecast.co.uk/ and where we have peaked inside the box (In Danny's seat) he is now out to 9-2 (One could argue he should be much longer based off the Ashcroft poll)

    Where we haven't looked inside in Ross, Skye, Lochaber Charlie Kennedy is 1-3 on still.

    Forget the fact he has a much bigger majority, the Ashcroft poll would have shown him a mile behind.

    If Charlie's seat had been polled, the SNP would now be favourites in the seat. And people would have LUMPED on the SNP the night of the poll in Ross, Skye, Lochaber.

    But I am guessing that both Danny and Charlie are doing considerably better when they are named as the Highlands of Scotland apparently "Vote for the man" - I have no idea if that's true or not, but it simply must be or Charlie Kennedy's price would be far worse. But where we've peaked inside Danny's seat the effect has sort of taken place....

    In my opinion:

    Backing Lib Dems in Danny's seat @ 9-2 and Backing SNP in Charlie's seat @ 2-1 is the correct course of action.

    If you have no position already...

    I'm already in on these seats with good positions, so won't be following my own advice here but it's an interesting thought experiment nonetheless.

    If you apply the Ashcroft Inverness seat poll to RSL then the SNP would be ahead but if you apply the Ashcroft Gordon seat poll to RSL then the Lib Dems would be in the lead as they would in Berwickshire and Fife NE would be a virtual dead heat .
    Much more appropriate to apply the Inverness assumptions to Ross, Skye, Lochaber rather than Gordon - the "Yes" vote there was much higher.

    http://www.bbc.co.uk/news/uk-scotland-scotland-politics-29255449

  • ArtistArtist Posts: 1,893
    edited February 2015
    It has been the smaller parties who have managed to use the internet to really further their cause during this term.

    The Greens with their crowd funding to raise money for candidates, UKIP with their relentless spamming of newspaper comment sections and the SNP hammering social media to build up support and enthusiasm amongst their supporters,

    None of these things cost the parties any money, it has been a great leveller.
  • Just reading Twitter reaction to the Cenotaph protest.

    One placard reads: "Insult my mum and I will punch you "Pope Francis)".

    Good work, Francis, you arse.

    We'd still have these knuckle-dragging nutcases, but the Pope shouldn't be singing from the same hymn sheet.
  • PulpstarPulpstar Posts: 78,410
    If Charlie Kennedy loses his seat and Mike Crockhart holds I'll be pleased with myself :)
  • Charles Kennedy has good reasons for hoping that his personal vote will see him home. He stood aloof from the coalition from the start, in stark contrast to Danny Alexander, who for many people epitomises it.

    And we must take care not to rely too much on single constituency polls. Samples of one may be outliers or may be correct. We can't be sure.
  • On topic, the youtube watching demographic is not exactly characterised by a particular likelihood to vote.
  • PulpstarPulpstar Posts: 78,410
    antifrank said:

    Charles Kennedy has good reasons for hoping that his personal vote will see him home. He stood aloof from the coalition from the start, in stark contrast to Danny Alexander, who for many people epitomises it.

    And we must take care not to rely too much on single constituency polls. Samples of one may be outliers or may be correct. We can't be sure.

    Oh - I'm not denying that, but I reckon if Ashcroft had done a poll in Ross, Skye Lochaber then the SNP would have been a mile ahead there.

    Of course the Ashcroft poll did not name "Danny Alexander" and would not have named "Charlie Kennedy"....

  • notmenotme Posts: 3,293
    antifrank said:

    On topic, the youtube watching demographic is not exactly characterised by a particular likelihood to vote.

    Im not sure how true that is, youtube penetration crosses the generations as does facebook. Though my experience of providing support to older people, targeted advertising around genealogy would be a no brainer!
  • Danny565Danny565 Posts: 8,091
    Pulpstar said:

    If Charlie Kennedy loses his seat and Mike Crockhart holds I'll be pleased with myself :)

    Surely not Edinburgh West? The Lib Dems have been getting absolutely slaughtered in all Edinburgh elections in recent years, even before the post-referendum SNP surge.
  • PulpstarPulpstar Posts: 78,410
    Danny565 said:

    Pulpstar said:

    If Charlie Kennedy loses his seat and Mike Crockhart holds I'll be pleased with myself :)

    Surely not Edinburgh West? The Lib Dems have been getting absolutely slaughtered in all Edinburgh elections in recent years, even before the post-referendum SNP surge.
    34% "No" vote there ;) so not exactly the most fertile ground for the SNP, stood won from Gov't over tuition fees, his nearest opponent (Labour) going backwards.
  • PulpstarPulpstar Posts: 78,410
    It's probably an SNP gain - but will be tight.
  • Pulpstar said:

    antifrank said:

    Charles Kennedy has good reasons for hoping that his personal vote will see him home. He stood aloof from the coalition from the start, in stark contrast to Danny Alexander, who for many people epitomises it.

    And we must take care not to rely too much on single constituency polls. Samples of one may be outliers or may be correct. We can't be sure.

    Oh - I'm not denying that, but I reckon if Ashcroft had done a poll in Ross, Skye Lochaber then the SNP would have been a mile ahead there.

    Of course the Ashcroft poll did not name "Danny Alexander" and would not have named "Charlie Kennedy"....

    The SNP do have a heavyweight candidate in Ross Skye & Lochaber. There's not much of the 19 year old Zen & The Art Of Motorcycle Maintenance about him:

    http://www.whfp.com/2015/01/20/ian-blackford-selected-as-snp-candidate-for-ross-skye-and-lochaber/

    "Mr Blackford, from Glendale on Skye, will challenge long-standing LibDem MP Charles Kennedy for the seat at the general election on 7th May and has called on both Yes and No voters to come together to hold Westminter to account. He has twice before run as a parliamentary candidate and served as the national treasurer for the SNP. He was a member of the shadow cabinet with responsibility for social security and pensions, and is chair of the SNP Currency Commission."

    http://en.wikipedia.org/wiki/Ian_Blackford
  • notmenotme Posts: 3,293
    MikeK said:

    UKIPSupporter86 ‏@UKIPSupporter86 16m16 minutes ago
    'Tory council leader accused over “racist, sexist and pornographic” emails quits, faces expulsion' http://www.leicestermercury.co.uk/Conservative-councillor-face-expulsion-racist/story-25986718-detail/story.html

    Hands up those who have not forwarded on risqué emails? In the world of work we all beaten down to remember what is appropriate and what isnt, but many councillors are elderly and left employment many years ago.

    In fact when it comes to forwarding on emails, its only old people who still do it.
  • TheScreamingEaglesTheScreamingEagles Posts: 119,961
    edited February 2015
    Do politicians ever tell the media about bad private polling?

    Crosby has also been running private polls in marginal seats since the start of the year that apparently suggest the Conservatives will do better than previous surveys have suggested.

    Indeed, many MPs in those seats are finding a better reception on the doorstep than they’d expected and some who were looking for jobs outside parliament now think they have a chance of holding on after all.

    http://www.theguardian.com/commentisfree/2015/feb/08/labour-needs-good-slogan-needs-it-now
  • PulpstarPulpstar Posts: 78,410
    What's Charlie been up to btw - he's virtually been the invisible man this parliament. I note he was pretty much invisible in the IndyRef campaign too.



    SMART MOVES
  • Luckyguy1983Luckyguy1983 Posts: 28,831
    I can see Tory youtube attack ads backfiring badly -firstly no-one likes them, secondly the ads will be ripe for youtube parodies.
  • MTimTMTimT Posts: 7,034

    I can see Tory youtube attack ads backfiring badly -firstly no-one likes them, secondly the ads will be ripe for youtube parodies.

    No-one likes them in the US, but they are still ubiquitous in campaigns for one simple reason - they work.
  • PulpstarPulpstar Posts: 78,410

    Do politicians ever tell the media about bad private polling?

    Crosby has also been running private polls in marginal seats since the start of the year that apparently suggest the Conservatives will do better than previous surveys have suggested.

    Indeed, many MPs in those seats are finding a better reception on the doorstep than they’d expected and some who were looking for jobs outside parliament now think they have a chance of holding on after all.

    http://www.theguardian.com/commentisfree/2015/feb/08/labour-needs-good-slogan-needs-it-now

    Is one of these in Sherwood ?
  • notmenotme Posts: 3,293
    Jonathan said:

    Roger said:

    A complete waste of money

    Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful.
    It could be that Roger is old school, advertising is not about tv, radio and billboards anymore. That is why google is worth more than the top ten car manufacturers added together.
  • Luckyguy1983Luckyguy1983 Posts: 28,831
    MTimT said:

    I can see Tory youtube attack ads backfiring badly -firstly no-one likes them, secondly the ads will be ripe for youtube parodies.

    No-one likes them in the US, but they are still ubiquitous in campaigns for one simple reason - they work.
    I meant no-one likes the Tories. They are not a credible source of attack ads. Everyone already thinks they're malevolent ****'s, so spending a lot on youtube attack ads simply plays into that.
  • PulpstarPulpstar Posts: 78,410
    Is this the first of the Conservative's "Attack ads" ;) ?

    http://www.dailymail.co.uk/news/article-2943672/Mandelson-Miliband-good-PM.html
  • RogerRoger Posts: 19,972
    edited February 2015
    Jonathan

    "Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful"

    A political ad isn't something anyone is at first sight interested in so to run a successful political ad you need a captive audience which you get in a commercial break on TV but you don't get on youtube. They'd be better spending the money on direct mail. At least there's a chance someone might be take the leaflet into the toilet with them.
  • MTimTMTimT Posts: 7,034

    MTimT said:

    I can see Tory youtube attack ads backfiring badly -firstly no-one likes them, secondly the ads will be ripe for youtube parodies.

    No-one likes them in the US, but they are still ubiquitous in campaigns for one simple reason - they work.
    I meant no-one likes the Tories. They are not a credible source of attack ads. Everyone already thinks they're malevolent ****'s, so spending a lot on youtube attack ads simply plays into that.
    I see your point. But if everyone thinks you are the nasty party, and years of trying to erase that impression have failed, then the down side of playing nasty are limited. Scare the people enough about the prospect of Labour, or Labour/SNP, and you could well get people who do not like you or your image voting for you as the lesser of two evils.

    Campaigns are not about trying to persuade people who will never vote for you (i.e. those who remain convinced that the Tories are so much the nasty party they will never vote for them), rather, they are about getting out as many of the party's core as possible (which Romney failed to do by 1 million votes) and winning the swing voter battle. It is among the swing voters that you may find some who will be scared enough by the attack ads to hold their noses and vote Tory.

    On balance, I'd say the Tories are wise to give it a try, given that the current polls are hardly encouraging for them.
  • SpeedySpeedy Posts: 12,100
    On Topic.
    Major mistake, this is not a presidential election and MP's do not have the same authority or blame as US Governors.
  • richardDoddrichardDodd Posts: 5,472
    LG 1983..No one likes the Tories..Really..are they the same Tories that form a major part of the Government..Those Tories...well I never..

    Have you finished your homework and tidied your room
  • SpeedySpeedy Posts: 12,100
    Pulpstar said:

    What's Charlie been up to btw - he's virtually been the invisible man this parliament. I note he was pretty much invisible in the IndyRef campaign too.



    SMART MOVES

    Charles Kennedy will probably retain his seat, I know that he has a very good reputation in his constituency, and for a number of reasons including being a lefty who led his party to it's best condition in 80 years and being a victim of the currently vastly unpopular LD elite.
    He is the only LD that has respect in scotland.
  • rcs1000rcs1000 Posts: 57,624
    MikeK said:

    BBC Politics ‏@BBCPolitics 1h1 hour ago
    The former head of the US central bank, Alan Greenspan, tells the BBC that Greece will have to leave the eurozone. http://bbc.in/1AJp42G

    I think Alan is probably about a week out of date.
  • SpeedySpeedy Posts: 12,100
    edited February 2015
    On Topic.
    For every Willie Horton attack ad there is a Face attack ad.
    A perfect Ed Miliband defence line.
    https://www.youtube.com/watch?v=PikszBkfTHM
  • Paging BigJohn

    Anthony Wells has updated UKPR swingometer to take account of the SNP surge

    http://ukpollingreport.co.uk/ukpr-projection-2
  • RogerRoger Posts: 19,972
    edited February 2015
    Once in a blue moon an ad is sufficently interesting to get enough word of mouth exposure on youtube to be successful without TV backup but it's rare and with a political ad I'd say almost impossible

    Here's a well known one which John West had to spend hardly anything on.....I struggle to think what the Tories could come up with

    https://www.youtube.com/watch?v=FARnbRBWKGg
  • Mr. 1000, are you suggesting that Greece will stay in?
  • rcs1000rcs1000 Posts: 57,624
    @Morris_Dancer

    I wrote a big piece yesterday. My basic view is that an agreement between Tsipras and the troika has largely been reached now. Tsipras has agreed to (1) IMF (not troika) oversight; (2) to continue the reform and privatisation programme; and (3) to run a "permanent" primary budget surplus of 1.5-2%. In return for which, most of the bonds will have a maturity extension, some of the bonds will have an interest holiday, and some will have an interest rate variable with Greek GDP.

    However, I don't believe that Tsipras will be able to deliver his party. Therefore it will either (a) get through thanks to ND/Potemi/PASOK + half of SYRIZA, or (b) result in new elections.

    We'll see.
  • SandyRentoolSandyRentool Posts: 22,190

    Paging BigJohn

    Anthony Wells has updated UKPR swingometer to take account of the SNP surge

    http://ukpollingreport.co.uk/ukpr-projection-2

    A Labour LibDem coalition would work nicely on those numbers. Or even Labour DUP!
  • MaxPBMaxPB Posts: 39,064
    rcs1000 said:

    MikeK said:

    BBC Politics ‏@BBCPolitics 1h1 hour ago
    The former head of the US central bank, Alan Greenspan, tells the BBC that Greece will have to leave the eurozone. http://bbc.in/1AJp42G

    I think Alan is probably about a week out of date.
    Agreed. Last week I was 80% certain that Greece would walk away, but in the last few days Tsipras and Varoufakis have changed their tune, at least so I hear from one of the higher ups at work.
  • dr_spyndr_spyn Posts: 11,300
    Some people use Youtube as a form of political satire, some of it works.

    www.youtube.com/watch?v=Y3rD8fUmbRA

    This mix of Jilted John's One Hit Wonder to Gordon Brown's record, still makes me smile.
  • PulpstarPulpstar Posts: 78,410

    Paging BigJohn

    Anthony Wells has updated UKPR swingometer to take account of the SNP surge

    http://ukpollingreport.co.uk/ukpr-projection-2

    A Labour LibDem coalition would work nicely on those numbers. Or even Labour DUP!
    Labour DUP - you'll get VERY good odds on that ;)
  • RogerRoger Posts: 19,972
    I said I'd struggle to think what the Tories could come up with.....but then I remembered this image changer


    https://www.youtube.com/watch?v=0NEJvnz6Wn8
  • AlanbrookeAlanbrooke Posts: 25,514
    Pulpstar said:

    Paging BigJohn

    Anthony Wells has updated UKPR swingometer to take account of the SNP surge

    http://ukpollingreport.co.uk/ukpr-projection-2

    A Labour LibDem coalition would work nicely on those numbers. Or even Labour DUP!
    Labour DUP - you'll get VERY good odds on that ;)
    Don't know why.

    First Tristram attacks the nuns, he'll be joining the Orange Order next.

    Nigel Dodds Deputy PM nailed on.
  • Mr. Pulpstar, message for you.

    Mr. 1000, cheers. Wasn't on much yesterday so I didn't see that.
  • SpeedySpeedy Posts: 12,100
    dr_spyn said:

    Some people use Youtube as a form of political satire, some of it works.

    www.youtube.com/watch?v=Y3rD8fUmbRA

    This mix of Jilted John's One Hit Wonder to Gordon Brown's record, still makes me smile.

    Some politicians really use satire to get votes or to make a point too:
    www.youtube.com/watch?v=wz_V4lRdtjo
  • FlightpathFlightpath Posts: 4,012
    edited February 2015
    MaxPB said:

    rcs1000 said:

    MikeK said:

    BBC Politics ‏@BBCPolitics 1h1 hour ago
    The former head of the US central bank, Alan Greenspan, tells the BBC that Greece will have to leave the eurozone. http://bbc.in/1AJp42G

    I think Alan is probably about a week out of date.
    Agreed. Last week I was 80% certain that Greece would walk away, but in the last few days Tsipras and Varoufakis have changed their tune, at least so I hear from one of the higher ups at work.
    Greenspan is so 'with it' he thought it a neat idea to advise Gordon Brown.

    Have the new Greek anti EU govt been elected on a false prospectus then?
  • 'expect US style political attack ads appearing in your youtube feed'


    What's a 'youtube feed' and where can i get one...?
  • rcs1000rcs1000 Posts: 57,624
    MaxPB said:

    rcs1000 said:

    MikeK said:

    BBC Politics ‏@BBCPolitics 1h1 hour ago
    The former head of the US central bank, Alan Greenspan, tells the BBC that Greece will have to leave the eurozone. http://bbc.in/1AJp42G

    I think Alan is probably about a week out of date.
    Agreed. Last week I was 80% certain that Greece would walk away, but in the last few days Tsipras and Varoufakis have changed their tune, at least so I hear from one of the higher ups at work.
    Exactly my views too.
  • HYUFDHYUFD Posts: 123,894
    edited February 2015
    Tony Abbott to face a motion for a leadership spill in a Liberal Party meeting at 9am Aussie time, 10pm UK time. Malcolm Turnbull is expected to challenge if the motion succeeds
    http://www.abc.net.au/news/2015-02-09/tony-abbott-faces-spill-motion-in-liberal-party-room/6078660

    It comes as a Newspoll out today gives Labor a huge 57-43 lead over Abbott's Coalition on preferences, with Abbott on a 24% satisfaction, 68% dissatisfied rating, as bad as Gillard's nadir in September 2011http://blogs.crikey.com.au/pollbludger/2015/02/08/newspoll-57-43-to-labor/
  • FlightpathFlightpath Posts: 4,012
    notme said:

    MikeK said:

    UKIPSupporter86 ‏@UKIPSupporter86 16m16 minutes ago
    'Tory council leader accused over “racist, sexist and pornographic” emails quits, faces expulsion' http://www.leicestermercury.co.uk/Conservative-councillor-face-expulsion-racist/story-25986718-detail/story.html

    Hands up those who have not forwarded on risqué emails? In the world of work we all beaten down to remember what is appropriate and what isnt, but many councillors are elderly and left employment many years ago.

    In fact when it comes to forwarding on emails, its only old people who still do it.
    He was only a rough diamond and only meant it as a joke. No one has a sense of humour these days.
  • SpeedySpeedy Posts: 12,100

    Paging BigJohn

    Anthony Wells has updated UKPR swingometer to take account of the SNP surge

    http://ukpollingreport.co.uk/ukpr-projection-2

    That's not far off from my projection, however I think the Tory seat number is a little too high (about 10 seats) because UNS can't take into account UKIP.
  • MTimTMTimT Posts: 7,034
    Roger said:

    Jonathan

    "Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful"

    A political ad isn't something anyone is at first sight interested in so to run a successful political ad you need a captive audience which you get in a commercial break on TV but you don't get on youtube. They'd be better spending the money on direct mail. At least there's a chance someone might be take the leaflet into the toilet with them.

    Roger, but isn't the point that this sort of campaign has to be highly targeted, using data mining to ensure your send the ads to those who will be at least somewhat susceptible to the message? And similarly that, by going this route, you are not limited to one or a very limited series of messages which might hit with some but turn others off, but that you send a lot of different ads each aimed to be most resonant with the target?
  • DairDair Posts: 6,108
    Danny565 said:

    Pulpstar said:

    If Charlie Kennedy loses his seat and Mike Crockhart holds I'll be pleased with myself :)

    Surely not Edinburgh West? The Lib Dems have been getting absolutely slaughtered in all Edinburgh elections in recent years, even before the post-referendum SNP surge.
    The Lib Dems are pretty much blamed for the Trams fiasco even though it was fifty fifty between them and Labour.
  • Sean_F said:

    This morning's poll suggests there could be considerable mileage, in England, for the Tories to play up, and criticise, the prospect of a Labour/SNP coalition.

    I can vouch for the effectiveness of that. Whenever I contemplate the possibility of a Labour/SNP stitch-up my blood runs cold. I think such a government would use every means at its disposal to fleece voters south of the border. To get its hands on your money.

    I'm then naturally drawn to the Conservatives as the "English" party, and the emotional affinity that engenders is almost strong enough to override my default preference for UKIP.
  • Do politicians ever tell the media about bad private polling?
    Crosby has also been running private polls in marginal seats since the start of the year that apparently suggest the Conservatives will do better than previous surveys have suggested.
    Indeed, many MPs in those seats are finding a better reception on the doorstep than they’d expected and some who were looking for jobs outside parliament now think they have a chance of holding on after all.
    http://www.theguardian.com/commentisfree/2015/feb/08/labour-needs-good-slogan-needs-it-now

    This rumour is the oldest trick since polling first started.
  • SpeedySpeedy Posts: 12,100
    edited February 2015
    HYUFD said:

    Tony Abbott to face a motion for a leadership spill in a Liberal Party meeting at 9am Aussie time, 11pm UK time. Malcolm Turnbull is expected to challenge if the motion succeeds
    http://www.abc.net.au/news/2015-02-09/tony-abbott-faces-spill-motion-in-liberal-party-room/6078660

    It comes as a Newspoll out today gives Labor a huge 57-43 lead over Abbott's Coalition on preferences, with Abbott on a 24% satisfaction, 68% dissatisfied rating, as bad as Gillard's nadir in September 2011http://blogs.crikey.com.au/pollbludger/2015/02/08/newspoll-57-43-to-labor/

    My my things have changed, but that is natural since Australians voted to get rid of Gillard, not to put the NLP in office.

    That and the commodities boom that has turned into bust will ensure an ALP win in Australia. However the ALP leader is the mercurial Bill Shorten and his party boses played a big role in the collapse of the ALP during the Gillard period, so probably they will win the next election simply because voters want to get rid of the NLP, so the ALP might be out in the 2019 election.

    Australia probably will have 6 (or more)different Prime Ministers this decade.
  • dr_spyndr_spyn Posts: 11,300
    Speedy said:

    dr_spyn said:

    Some people use Youtube as a form of political satire, some of it works.

    www.youtube.com/watch?v=Y3rD8fUmbRA

    This mix of Jilted John's One Hit Wonder to Gordon Brown's record, still makes me smile.

    Some politicians really use satire to get votes or to make a point too:
    www.youtube.com/watch?v=wz_V4lRdtjo
    I'll have a look later. Thanks.
  • JackW said:

    ARSE !!

    First and Best. :smiley:

    As we at the Sunil on Sunday remind Lord Ashcroft every week, ELBOW is a snapshot, not a prediction ;)

    https://twitter.com/Sunil_P2/status/564397207026425856
  • HYUFDHYUFD Posts: 123,894
    edited February 2015
    Speedy polls show Turnbull and to a lesser extent Bishop either cutting the Labor lead or overturning it. If Abbott is overthrown, which he probably will be as even if he survives this spill motion, as Gillard did earlier spills, he will still have been mortally wounded, then I would not rule out a hung parliament as occurred in 2010 when Gillard scraped back after toppling Rudd
  • antifrank said:

    On topic, the youtube watching demographic is not exactly characterised by a particular likelihood to vote.

    I won't donate to the Conservative campaign. Even if I was an enthusiastic activist, 100% committed to ensuring the re-coronation of David Cameron in a landslide election victory, I still wouldn't do it.

    Despite the almost daily requests I receive from CCHQ for more, the Conservative Party is totally awash with cash. And they piss most of it up the wall.

    The Conservatives are never more like Labour in their attitude to spending other peoples money than when trying to guarantee re-election with the funds of their donors.
  • MaxPBMaxPB Posts: 39,064
    Roger said:

    Jonathan

    "Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful"

    A political ad isn't something anyone is at first sight interested in so to run a successful political ad you need a captive audience which you get in a commercial break on TV but you don't get on youtube. They'd be better spending the money on direct mail. At least there's a chance someone might be take the leaflet into the toilet with them.

    I think you are seriously underestimating the power of targeted advertising. Google has turned it into a $360bn company. What's more they won't need to spend a lot of money, when I was at PlayStation we used to spend literally peanuts for blanket coverage on gaming channels on YouTube. I'm sure the Tories will target the right content and the right IP locations. It is definitely a good idea, I also think they can use Twitter to promote it, again with targeted advertising making it quite cheap.
  • MTimTMTimT Posts: 7,034
    MaxPB said:

    Roger said:

    Jonathan

    "Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful"

    A political ad isn't something anyone is at first sight interested in so to run a successful political ad you need a captive audience which you get in a commercial break on TV but you don't get on youtube. They'd be better spending the money on direct mail. At least there's a chance someone might be take the leaflet into the toilet with them.

    I think you are seriously underestimating the power of targeted advertising. Google has turned it into a $360bn company. What's more they won't need to spend a lot of money, when I was at PlayStation we used to spend literally peanuts for blanket coverage on gaming channels on YouTube. I'm sure the Tories will target the right content and the right IP locations. It is definitely a good idea, I also think they can use Twitter to promote it, again with targeted advertising making it quite cheap.
    MaxPB Snap! See my post at 12:47 ...
  • ArtistArtist Posts: 1,893
    edited February 2015

    Do politicians ever tell the media about bad private polling?
    Crosby has also been running private polls in marginal seats since the start of the year that apparently suggest the Conservatives will do better than previous surveys have suggested.
    Indeed, many MPs in those seats are finding a better reception on the doorstep than they’d expected and some who were looking for jobs outside parliament now think they have a chance of holding on after all.
    http://www.theguardian.com/commentisfree/2015/feb/08/labour-needs-good-slogan-needs-it-now

    This rumour is the oldest trick since polling first started.

    It's interesting that Labour, Lib Dems and the Conservatives are all claiming their private polling is showing that their incumbent MPs are doing better than claimed, rather than that they're going to gain more than expected. Naming their candidate in their polls could well be the reason they're all doing better at holding than Ashcroft polls suggest.
  • Casino_RoyaleCasino_Royale Posts: 60,701
    edited February 2015
    MaxPB said:

    Roger said:

    Jonathan

    "Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful"

    A political ad isn't something anyone is at first sight interested in so to run a successful political ad you need a captive audience which you get in a commercial break on TV but you don't get on youtube. They'd be better spending the money on direct mail. At least there's a chance someone might be take the leaflet into the toilet with them.

    I think you are seriously underestimating the power of targeted advertising. Google has turned it into a $360bn company. What's more they won't need to spend a lot of money, when I was at PlayStation we used to spend literally peanuts for blanket coverage on gaming channels on YouTube. I'm sure the Tories will target the right content and the right IP locations. It is definitely a good idea, I also think they can use Twitter to promote it, again with targeted advertising making it quite cheap.
    The core Tory vote is the over 55s and the pensioner block-vote, and they need to shore this up to win. Granted that demographic is not *enough* to win, but it's still a huge chunk of their vote base. Quite a bit has taken a walk down UKIP-street.

    OAPs are not only not on youtube, twitter or facebook, they scarcely know what it is.

    I can only assume CCHQ is staffed with young-20somethings who are dogmatic believers in the power of the digital age and think the election will be won on those mediums.

    They have to do a bit of it because all other parties are doing it. They also might get some leakage of those messages into the national news. But, as Roger says, commercial TV breaks (if allowed) and targeted direct mail would be the smarter choices.

    I think prominent giant billboards still have a place too.

  • I think prominent giant billboards still have a place too.

    Bill who? :)
  • NickPalmerNickPalmer Posts: 21,567
    Pulpstar said:

    Do politicians ever tell the media about bad private polling?

    Crosby has also been running private polls in marginal seats since the start of the year that apparently suggest the Conservatives will do better than previous surveys have suggested.

    Indeed, many MPs in those seats are finding a better reception on the doorstep than they’d expected and some who were looking for jobs outside parliament now think they have a chance of holding on after all.

    http://www.theguardian.com/commentisfree/2015/feb/08/labour-needs-good-slogan-needs-it-now

    Is one of these in Sherwood ?

    Why Sherwood in particular? Just curious.

    I think the carefully-worded polling claim is likely to be accurate - the national lead has shrunk since the earlier constituency surveys, so I'd expect the local leads to have done the same. That's one reason why I think we're currently 7% ahead rather than 12%, and it's been like that since late autumn after UKIP had a nibble at us.

    Latest canvassing pic:
    https://www.facebook.com/photo.php?fbid=405837012911869&set=pcb.901240623273153&type=1&theater

    The Tories are out too - spot the ground war difference:
    https://bramcotetoday.files.wordpress.com/2015/02/ba3.jpg


  • MaxPBMaxPB Posts: 39,064

    MaxPB said:

    Roger said:

    Jonathan

    "Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful"

    A political ad isn't something anyone is at first sight interested in so to run a successful political ad you need a captive audience which you get in a commercial break on TV but you don't get on youtube. They'd be better spending the money on direct mail. At least there's a chance someone might be take the leaflet into the toilet with them.

    I think you are seriously underestimating the power of targeted advertising. Google has turned it into a $360bn company. What's more they won't need to spend a lot of money, when I was at PlayStation we used to spend literally peanuts for blanket coverage on gaming channels on YouTube. I'm sure the Tories will target the right content and the right IP locations. It is definitely a good idea, I also think they can use Twitter to promote it, again with targeted advertising making it quite cheap.
    The core Tory vote is the over 55s and the pensioner block-vote, and they need to shore this up to win. Granted that demographic is not *enough* to win, but it's still a huge chunk of their vote base. Quite a bit has taken a walk down UKIP-street.

    OAPs are not only not on youtube, twitter or facebook, they scarcely know what it is.

    I can only assume CCHQ is staffed with young-20somethings who are dogmatic believers in the power of the digital age and think the election will be won on those mediums.

    They have to do a bit of it because all other parties are doing it. They also might get some leakage of those messages into the national news. But, as Roger says, commercial TV breaks (if allowed) and targeted direct mail would be the smarter choices.

    I think prominent giant billboards still have a place too.
    The adverts won't be about getting out the vote, it will actually be about campaigning and targeting younger professionals who are Conservative inclined but not ready to vote Tory. It must be related to their earlier voter profiling with the six groups that they put people into. Combining data and profiling to use for an advertising campaign tends to work quite well in my experience. I don't see why the Tories won't see success from it when companies have been using it for years now, plus it isn't expensive.
  • RogerRoger Posts: 19,972
    Max

    "What's more they won't need to spend a lot of money, when I was at PlayStation we used to spend literally peanuts for blanket coverage on gaming channels on YouTube."

    The difficulty is getting an audience interested enough to watch. Playstation on a gaming channel is a million miles away from a political ad when people have logged on for something completely different.

    If and a big 'if' they could come up with a meme that might catch on (for instance the Downfall spoofs) then they might have a chance but I think the dangers of not getting the tone right would be a risk and the danger of ridicule if they got it wrong would make them play safe
  • 'expect US style political attack ads appearing in your youtube feed'


    What's a 'youtube feed' and where can i get one...?

    It's a bit like a drip feed :)
  • Mr. Royale, I partially disagree. The benefit may be limited, but the cost to the blues of such targeted advertising is not very high, so it may still be a good idea.
  • CarlottaVanceCarlottaVance Posts: 60,216
    edited February 2015
    King Canute Ben Page of Ipsos Mori: Classic newspaper poll coverage "lab extends its lead" when in fact no statistically significant change at all http://www.theguardian.com/politics/2015/feb/07/labour-conservatives-opinion-poll-miliband-cameron
  • Luckyguy1983Luckyguy1983 Posts: 28,831
    MaxPB said:

    Roger said:

    Jonathan

    "Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful"

    A political ad isn't something anyone is at first sight interested in so to run a successful political ad you need a captive audience which you get in a commercial break on TV but you don't get on youtube. They'd be better spending the money on direct mail. At least there's a chance someone might be take the leaflet into the toilet with them.

    I think you are seriously underestimating the power of targeted advertising. Google has turned it into a $360bn company. What's more they won't need to spend a lot of money, when I was at PlayStation we used to spend literally peanuts for blanket coverage on gaming channels on YouTube. I'm sure the Tories will target the right content and the right IP locations. It is definitely a good idea, I also think they can use Twitter to promote it, again with targeted advertising making it quite cheap.
    Were you the leading home console then? I have a feeling it was Wii, and now it's X-box 360 isn't it?
  • MaxPBMaxPB Posts: 39,064
    Roger said:

    Max

    "What's more they won't need to spend a lot of money, when I was at PlayStation we used to spend literally peanuts for blanket coverage on gaming channels on YouTube."

    The difficulty is getting an audience interested enough to watch. Playstation on a gaming channel is a million miles away from a political ad when people have logged on for something completely different.

    If and a big 'if' they could come up with a meme that might catch on (for instance the Downfall spoofs) then they might have a chance but I think the dangers of not getting the tone right would be a risk and the danger of ridicule if they got it wrong would make them play safe

    I don't disagree there, but the cost is so low for YouTube advertising (seriously, it is insanely cheap) that it is worth trying anyway.
  • MaxPBMaxPB Posts: 39,064

    MaxPB said:

    Roger said:

    Jonathan

    "Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful"

    A political ad isn't something anyone is at first sight interested in so to run a successful political ad you need a captive audience which you get in a commercial break on TV but you don't get on youtube. They'd be better spending the money on direct mail. At least there's a chance someone might be take the leaflet into the toilet with them.

    I think you are seriously underestimating the power of targeted advertising. Google has turned it into a $360bn company. What's more they won't need to spend a lot of money, when I was at PlayStation we used to spend literally peanuts for blanket coverage on gaming channels on YouTube. I'm sure the Tories will target the right content and the right IP locations. It is definitely a good idea, I also think they can use Twitter to promote it, again with targeted advertising making it quite cheap.
    Were you the leading home console then? I have a feeling it was Wii, and now it's X-box 360 isn't it?
    I left just after the PS4 was released. Xbox has never been market leader of anything.
  • Mr. Max, that last post sounded delightfully vengeful.

    Mind you, in the current gen (bah, too poor to afford the new machines) PS4 is still slaughtering the Xbone. Although cutting the price, and the Kinect, and the always-online idiocy has seen the Xbox One recover somewhat.

    Is it me, or has the cross-over for this generation shift been really long? Got a PS3 and it still feels like most games are coming out for it.
  • Sunil_PrasannanSunil_Prasannan Posts: 52,122
    edited February 2015

    King Canute Ben Page of Ipsos Mori: Classic newspaper poll coverage "lab extends its lead" when in fact no statistically significant change at all http://www.theguardian.com/politics/2015/feb/07/labour-conservatives-opinion-poll-miliband-cameron

    1) The whole point of the King Canute story is that he wanted to show his subjects he could NOT hold back the tide.

    2) Labour leads since August:
    https://twitter.com/Sunil_P2/status/564397780618477568
  • peter_from_putneypeter_from_putney Posts: 6,956
    edited February 2015
    I spent a very pleasant hour this afternoon with Stonch, mine host at the Finborough Arms, off the Fulham Rd and the suggested venue for an all-night, ticket only gathering of PBers on GE day, i.e 7-8 May. A most impressive establishment and ideally suitable in my opinion for such an event. Please make it happen!
  • Luckyguy1983Luckyguy1983 Posts: 28,831
    MaxPB said:

    MaxPB said:

    Roger said:

    Jonathan

    "Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful"

    A political ad isn't something anyone is at first sight interested in so to run a successful political ad you need a captive audience which you get in a commercial break on TV but you don't get on youtube. They'd be better spending the money on direct mail. At least there's a chance someone might be take the leaflet into the toilet with them.

    I think you are seriously underestimating the power of targeted advertising. Google has turned it into a $360bn company. What's more they won't need to spend a lot of money, when I was at PlayStation we used to spend literally peanuts for blanket coverage on gaming channels on YouTube. I'm sure the Tories will target the right content and the right IP locations. It is definitely a good idea, I also think they can use Twitter to promote it, again with targeted advertising making it quite cheap.
    Were you the leading home console then? I have a feeling it was Wii, and now it's X-box 360 isn't it?
    I left just after the PS4 was released. Xbox has never been market leader of anything.
    So you worked during a period when the PS3 was decisively outsold by Nintendo's Wii https://en.wikipedia.org/wiki/List_of_million-selling_game_consoles

    I'm not just trying to be rude, what I'm saying is, any promotional tool should be judged on its results, not on the coverage/buzz/attention that it received.
  • AndreaParma_82AndreaParma_82 Posts: 4,714
    edited February 2015
    Conor McGinn has won Labour selection for St Helens North.

    http://www.conormcginn.co.uk


    He works forShadow Defence Secretary Vernon Coaker. He has beaten the St Helens council leader (who also worked for Woodward) and another local Cllr (who is the constituency office manager of the retiring MP).

  • King Canute Ben Page of Ipsos Mori: Classic newspaper poll coverage "lab extends its lead" when in fact no statistically significant change at all http://www.theguardian.com/politics/2015/feb/07/labour-conservatives-opinion-poll-miliband-cameron

    1) The whole point of the King Canute story is that he wanted to show his subjects he could NOT hold back the tide
    I know, I suspect Ben Page knows he is on Mission Impossible too....
  • foxinsoxukfoxinsoxuk Posts: 23,548

    MaxPB said:

    Roger said:

    Jonathan

    "Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful"

    A political ad isn't something anyone is at first sight interested in so to run a successful political ad you need a captive audience which you get in a commercial break on TV but you don't get on youtube. They'd be better spending the money on direct mail. At least there's a chance someone might be take the leaflet into the toilet with them.

    I think you are seriously underestimating the power of targeted advertising. Google has turned it into a $360bn company. What's more they won't need to spend a lot of money, when I was at PlayStation we used to spend literally peanuts for blanket coverage on gaming channels on YouTube. I'm sure the Tories will target the right content and the right IP locations. It is definitely a good idea, I also think they can use Twitter to promote it, again with targeted advertising making it quite cheap.
    The core Tory vote is the over 55s and the pensioner block-vote, and they need to shore this up to win. Granted that demographic is not *enough* to win, but it's still a huge chunk of their vote base. Quite a bit has taken a walk down UKIP-street.

    OAPs are not only not on youtube, twitter or facebook, they scarcely know what it is.

    I can only assume CCHQ is staffed with young-20somethings who are dogmatic believers in the power of the digital age and think the election will be won on those mediums.

    They have to do a bit of it because all other parties are doing it. They also might get some leakage of those messages into the national news. But, as Roger says, commercial TV breaks (if allowed) and targeted direct mail would be the smarter choices.

    I think prominent giant billboards still have a place too.
    Foxinsoxuk jr says "Facebook is for parents" and is rather scathing about it. He is a Whatsapp user.

    If he is right then the Tories strategy may be wise. There are a lot of silver surfers, and not just on PB.

    The difficulty is that any internet ads are very prone to spoofs, which can go viral.

  • MaxPBMaxPB Posts: 39,064

    Mr. Max, that last post sounded delightfully vengeful.

    Mind you, in the current gen (bah, too poor to afford the new machines) PS4 is still slaughtering the Xbone. Although cutting the price, and the Kinect, and the always-online idiocy has seen the Xbox One recover somewhat.

    Is it me, or has the cross-over for this generation shift been really long? Got a PS3 and it still feels like most games are coming out for it.

    Xbox/Microsoft has brought nothing but pain to the market. The current state of gaming is almost entirely down to their entry into the market. Their business model is about better monetising fewer users. Horrible.

    The new consoles are not worth owning yet, but Bloodborne is out next month and is absolutely brilliant. I had a long hands on at a friend's place a week ago and it is easily the best game of the current gen. Can't wait to play it.
  • "Attack ads" work in the US because they have an essentially 2-party system. Over here, if the two main parties attack each other too vigorously, then for voters sick of "punch-and-judy politics" there are, more than ever now, other places for their votes to go.
  • MaxPBMaxPB Posts: 39,064

    MaxPB said:

    MaxPB said:

    Roger said:

    Jonathan

    "Can you expand on that, genuinely interested. Whilst the start of a YouTube clip is not necessarily the natural moment to engage someone in a political issue, I can imagine ads referencing a specific local hospital (etc) being relatively powerful"

    A political ad isn't something anyone is at first sight interested in so to run a successful political ad you need a captive audience which you get in a commercial break on TV but you don't get on youtube. They'd be better spending the money on direct mail. At least there's a chance someone might be take the leaflet into the toilet with them.

    I think you are seriously underestimating the power of targeted advertising. Google has turned it into a $360bn company. What's more they won't need to spend a lot of money, when I was at PlayStation we used to spend literally peanuts for blanket coverage on gaming channels on YouTube. I'm sure the Tories will target the right content and the right IP locations. It is definitely a good idea, I also think they can use Twitter to promote it, again with targeted advertising making it quite cheap.
    Were you the leading home console then? I have a feeling it was Wii, and now it's X-box 360 isn't it?
    I left just after the PS4 was released. Xbox has never been market leader of anything.
    So you worked during a period when the PS3 was decisively outsold by Nintendo's Wii https://en.wikipedia.org/wiki/List_of_million-selling_game_consoles

    I'm not just trying to be rude, what I'm saying is, any promotional tool should be judged on its results, not on the coverage/buzz/attention that it received.
    PlayStation's first major YouTube campaign was for The Last of Us, which went on to sell over 7m copies globally and has sold over 2m copies on PS4. The PS4 has had extensive YouTube campaigns, both while I was there and since I have left and it is the market leader, by far. YouTube is a highly effective way of getting a message across to a captive audience, if properly targeted.
  • foxinsoxukfoxinsoxuk Posts: 23,548
    MaxPB said:

    Mr. Max, that last post sounded delightfully vengeful.

    Mind you, in the current gen (bah, too poor to afford the new machines) PS4 is still slaughtering the Xbone. Although cutting the price, and the Kinect, and the always-online idiocy has seen the Xbox One recover somewhat.

    Is it me, or has the cross-over for this generation shift been really long? Got a PS3 and it still feels like most games are coming out for it.

    Xbox/Microsoft has brought nothing but pain to the market. The current state of gaming is almost entirely down to their entry into the market. Their business model is about better monetising fewer users. Horrible.

    The new consoles are not worth owning yet, but Bloodborne is out next month and is absolutely brilliant. I had a long hands on at a friend's place a week ago and it is easily the best game of the current gen. Can't wait to play it.
    Foxinsoxuk jr aspires to a PS4 shortly (I have agreed post summer exam). What are the best non-shooter games?
This discussion has been closed.