Funny thing is Clarkson used to like Jags, or at least review them favourably, until he dreamt up this Terry-Thomas cad or bounder saying Jaaaaaaaag.
I thought JLR missed an opportunity here by not leaning into it and starting a sub-brand just called "Jag" for smaller cars that weren't aimed at ancient fleg shaggers.
They weren't BMW or Mercedes so the brand wasn't strong enough to prosper when diluted across a wide range of not very good products built the cheapest way possible at the behest of their Indian paymasters.
Some MBA wanker might understand how the same management team simultaneously did so well with the Range Rover brand and so badly with the Jaguar brand because I don't.
I'm no @Roger on these matters, but I would have thought there's only so much you can do to influence public perception - once the public get a certain view of a product it can be hard to shift. I'd be interested to get our resident advertising bloke's view of it.
Incidentally, I saw one of the new Jaguars the other day (at Didsbury cricket club, so the normal habitat of the Jaaaag hasn't changed even if the shape of the car has). I instantly hated it. I wonder if I would have hated it so much had I not been conditioned to do so by that advert. In reality, it's only crimes were being a slightly odd shape and having an inane logo. It wasn't even pink.
It will be a pity if, like Musk's Cybertruck, the politics overshadow its quality. Because it looks bloody fantastic.
Are you trying to trigger me? Why have these idiots filmed shots of cars - particularly long cars, at that - in fucking portrait? There is almost no shot which can fit the whole car in. I don't know about the creators of these shorts, but like most people, I live most of my life in landscape. I move largely in a horizontal plane. My eyes are next to each other, rather than one on top of each other. Most pictures, and almost all video, should be in landscape rather than portrait. (Rocket launches and diving work in landscape, I suppose, but little else). Why people persist in using portrait for everything escapes me. I mean honestly - I've been at scenic lookouts and seen people taking photos of the LANDSCAPE in portrait. The clue is in the name.
(Aside from that, I still think the car looks ridiculous and impractical).
Just found this, and felt a mere like is insufficient. I thought the first one might be an 'edgy' slow reveal, but gave up when the second was exactly the same. Aaaaasrgh.
My real pet hate (slightly unreasonable in the context) is footage from war zones in portrait mode. What's needed is a phone which takes video/pics in landscape while it's being help upright.
If you want to be triggered with portrait format compulsion, try the *&^%$£$%^& (*&^%$% (&$£%^^& (**&&^%$^ ^&** BBC News app.
Off topic, but I feel I should warn TSE (and others) about this: The Seattle Storm has just imported a French woman, Dominique Malonga. (In her defense, I should mention that she is 6-6, and can dunk a basketball. I think she is rather pretty, like most women athletes.) https://storm.wnba.com/roster
For some time the WNBA, like the NBA, has been importing foreigners to do the dirty work that many Americans just won't do, rebounding, scrambling for loose balls, and so forth.
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https://storm.wnba.com/roster
For some time the WNBA, like the NBA, has been importing foreigners to do the dirty work that many Americans just won't do, rebounding, scrambling for loose balls, and so forth.