politicalbetting.com » Blog Archive » Leading psephologist argues that likeability ratings are be

System

politicalbetting.com » Blog Archive » Leading psephologist argues that likeability ratings are better predictor of voting behaviour than “best leader” questions

Prof Paul Whiteley, of University of Essex who ran BPIX, posted an interesting article last night suggesting that some of the standard measures like “best leader” might not be a good indicator of electoral outcomes.

Read the full story here

Scott_P

@PickardJE: Am a bit sceptical about the theory that "likeable" is a synonym for "electable" @yorkierosie @FraserNelson @JohnRentoul

Scott_P

@alstewitn: @MSmithsonPB Interesting. But one often hears 'I like him/her, but I wouldn't...'.