This is only the third GB by-election this parliament that has not been a LAB defence and EdM’s party should have chucked everything at it. They didn’t and the huge CON campaign clearly convinced anti-UKIP voters that they were the party to stop the purples.
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Milliband = Foot
Both saw the return of a Tory government at the next election...
It is not relevant that the fall in the Conservative Party's share is only marginally better than previous by elections this term.
The key is where the awayday kippers will return to next May. And this is likely to be disproportionately to the Tories.
What has happened both during the Euro/Locals campaign and the subsequent two weeks is a strong toxification of UKIP and and lesser but important detoxification of the Conservatives.