But, even then, facts may not help if the 'truth' they point to is too far out of a person's world view. Jonah Berger's The Catalyst is excellent on this matter. "For people … (View Post)

A perfect example of numbers being used where they shouldn't be (by anyone, least of all a scientist running a statistics-based trial), and then, because of the ostensible accuracy of a percenta… (View Post)

I liked the full-page newspaper ads they had in the late 70s - "As many wheels as a Rolls-Royce"; "Central locking - from the driver's seat you can easily lock all the doors"… (View Post)

But it was at a level of logic that Myra Hindley was a female who was a psychopathic child-murderer and Florence Nightingale was a female, thus must also have been a psychopathic child-murderer (View Post)

Indeed, but you are comparing the CEO of a company convicted of committing a massive international world-polluting fraud to the CEO of a company that has just produced a potentially world-saving vacc… (View Post)