I think we've got to be careful about simply assuming it's a free choice by women not to have children. There are loads of pressures on women that affect their choices, not least of which will be eco… (View Post)

There's so much pent-up demand - young people living in HMOs, or still at home with their parents, divorcees wanting to provide twice as much space for their kids as when they were still together, et… (View Post)

Yes. I was trying to think of a single word to sum up something like that. Companies have had a few more decades experience in learning how to sell to us, and they seem quite adept at making sure eve… (View Post)

There's a lot of resentment around. Saw a Mumsnet post from a 40-something who had worked their way up to an income of £75k, and feels their standard of living doesn't match up to their parents who h… (View Post)

It doesn't matter what market segment you target. What matters is being better than the competition in that market segment. The switch to EVs is a classic technological transition that creates a big … (View Post)