The only conceivable option for her is to go back on the whole thing and then wait for the news cycle to eventually move on by doing as little as possible. But unlike the 'omnishambles budget�… (View Post)

Which itself ought to be a bizarre statement, but here we are. At the absolute bottom of the barrel. Beyond it in fact. We've dug through the bottom of the barrel, tunnelled through the planet t… (View Post)

The arguments against the campaign presume that (a) all or nearly all adults in the UK are actively engaged in consuming and understanding a major media discussion, and (b) that the media in which th… (View Post)

The 2-for-1 thing is a staggeringly disingenuous way of putting it. Is controlling the sale of very unhealthy foods to (long run) save the country money and help people stay healthy less important th… (View Post)

It's an eminently sensible thing to do, with fairly easy-to-calculate ROI. £15m is still quite a lot to spend, but if you think mortgage rate inflation is bad, you should see advertising media i… (View Post)