Ah, yes, Geicoism. Geico (a major US insurance company) has (or possibly had) an advertising slogan that they "could save you 15% or more". Implied, of course, in "could" is "… (View Post)

If their name is "Michael" who wants to be referred to as "he" or "Amanda" as "she", then it does seem rather superfluous. (View Post)

Far from unique on either side in that. (View Post)

The people who claimed that were, of course, unhinged extremists prosecuting a culture war. They just wanted to win it unopposed. (View Post)

The pronoun proliferation in email signatures and Twitter names, amongst others, is definitely part of this. No wonder that tagline was so powerful. (View Post)